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Centennial in Deal for Specialty Magazines and Books

North Equity LLC, a venture equity firm that owns and operates over 15 media properties, has agreed to terms with Centennial Media to produce special interest magazines and books for Popular Science and SAVEUR. 

Centennial, a leading book and magazine publisher that specializes in richly illustrated publications, will produce six single-topic, Special Interest Publications (SIPs) for Popular Science, and three for SAVEUR, in 2021. They will also publish two children’s books for Popular Science to bring kids the fascinating science behind everyday topics and engage them in STEAM subjects. The parties plan to expand their program in 2022 to include some of North Equity’s other enthusiast brands such as The Drive, Field & Stream, Domino, and Outdoor Life. 

“Centennial Media is the best partner to help us create a diverse line of print products. They understand the value of our brands, and their unique data-driven approach and commitment to quality content will help us produce well-conceived, high-performing products for years to come,” said Richard Oren, Head of Licensing at Camden Media, a portfolio company of North Equity. “Focusing on one topic allows our editorial teams to bring readers a collection of in-depth stories presented in a concise and accessible way. We’re particularly excited about the opportunity to help young readers demystify complex topics and engage with our new line of Popular Science children’s books.”

Partner firm Centennial say they are looking forward to the collaboration. “We’ve been fans of many of these brands for a long time and have already started working with their extremely talented editors,” said Ben Harris, President of Centennial Media. “Our team prides itself on creating high quality, engaging, and timely products. By combining that with these brands’ rich history of storytelling, we’ll be able to create something that is incredibly appealing to lifelong enthusiasts and new readers alike.” 

Distribution will be available in supermarkets, mass merchandisers, drug stores and book retailers throughout the United States. Popular Science’s first SIP will be available in April 2021, followed by a new SIP roughly every eight weeks. The first Popular Science children’s book will be on sale in September, while SAVEUR’s SIPs will be on shelves in June, September, and December 2021.

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