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Character Licensing: Moniker Partners With Peanuts For eSports Apparel

Gaming apparel specialist The Moniker Group announced this week it has launched a new collaboration with Peanuts Worldwide.

The multi-year licensing agreement entails the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360. This collection will be available online
and through their brick-and-mortar retail distribution partners. The esports fashion brands donned by professional athletes and gaming personalities will incorporate Charles M. Schulz’s classic characters into several awe-inspiring collections.

Peanuts has long been associated with sports of all types, and with esports moving into the mainstream, this is a natural progression for the brand, the company says, adding, “As a company with a valued and trusted reputation amongst consumers, Moniker is the ideal choice to work with on reaching this exciting new audience.”

“We are proud to have been chosen by Peanuts Worldwide as their gateway to the esports audience through unique collaborations with our esports apparel brands,” said Moniker CEO Cole Gurman. “We are going to be creating some truly special product collections through this collaboration and leverage our global omnichannel distribution to reach a new consumer for Peanuts Worldwide. ”
Peanuts is one of the most popular comic strips around the world, loved by both adults and children. The comic strip was written and illustrated by Charles M. Schulz and ran
in over 2,600 newspapers with a readership of around 355 million in 75 countries.

Schulz released a new comic daily for 50 years, touching on nearly every topic imaginable, with sports a frequent topic. Peanuts’ list of instantly recognizable characters is a testament to the brand’s legacy as a worldwide phenomenon.

“Peanuts fans and sports fans have been synonymous for decades,” said Liz Brinkley, Vice President Fashion Collaborations and Softlines, Peanuts Worldwide. “Moniker is
reaching a growing audience of esports athletes and fans, and we’re delighted to be working with them to bring our characters to this key demographic.”
The first H4X x Peanuts collection will be released in SS22 and will be available through Moniker’s omni distribution channels.

Moniker also says it was important to provide the consumer with a range of products spanning several price points. In addition to a premium collection under H4X, consumers can also expect to purchase a collection through Moniker’s value chain brand ESX360.

The reasonably priced apparel on offer acts as the ideal segue into valuing comfort. ESX360 offers a wide variety of products to gaming consumers of all ages. All products, from gaming hoodies to personalized jerseys are made of authentic breathable fabrics. The numerous accessories available, such as gaming gloves and sleeves, are designed to enhance performance without compromising comfort.

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