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Entertainment/Character

Classic Character Capers

Classic entertainment characters just keep chugging along. Some recent deals involving retro TV and other classic entertainment brands:

  • Sony Pictures Consumer Products is conjuring up a licensing campaign tied to the 50th anniversary of classic Barbara Eden-Larry Hagman sitcom, “I Dream of Jeannie.” Products reportedly include a video slot machine from IGT; a commemorative high-end fashion doll from Tonner Dolls; die-cast cars from Greenlight Collectibles; costumes from Rubie’s; t-shirts from Trecvo Inc.; and a home entertainment repromotion.
  • Gaumont Animation secured the animation rights from Larry Harmon Pictures Corp. to product and distribute a new 2D animated “Laurel & Hardy” series and will handle related licensing and merchandising activity.
  • Peanuts Worldwide added licensee DecoPac for cake, cupcake and dessert decorations and products and Mark Feldstein & Associates for clocks and nightlights. Peanuts gets its first feature film this year. Fox opens the movie in the U.S. Nov. 6.
  • Cyclists can now build muscles in a Popeye jersey, courtesy of MTB Cyclewear.

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