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Colour Republic and Country Living Say It With Flowers

North American floral company Colour Republic has launched a new licensing partnership with Country Living magazine, published by Hearst Magazine.

The deal will see Colour Republic producing freshly picked, artfully arranged floral designs that will be offered for home delivery through the Country Living Floral Collection. The designs can be delivered quickly and easily to the consumers home.

Consumers can view the wide range of floral varieties, including colorful roses and mixed blooms at www.CountryLivingFlowers.com. The collection is now available for purchase exclusively on the Amazon Marketplace and bouquets come with a keepsake vase option.

Kacy Fabie, head of Digital and Commerce at Colour Republic, says Country Living is an ideal match for the company. For more than 40 years, Country Living has acted as a field guide to the good life, showcasing ideas and inspiration for products and lifestyle choices in the areas of design, food, entertaining, family, gardening, and pets.

“Working with a 30-million strong community like Country Living enables us to bring the joy of flower delivery directly to consumers’ homes using high growth channels like e-Commerce,” says Fabie. 

Colour Republic’s mission is to “make life more joyful” by designing environmentally friendly bouquets as the perfect gift for birthdays, holidays, special occasions, and just to brighten someone’s day. Sourced from Rainforest Alliance Certified farms, the flowers are farm-fresh quality and sustainably grown in Ecuador. 

“Nothing brightens a day like fresh flowers, and we’re thrilled to be able to send readers colorful clippings from the countryside courtesy of this new collaboration,” says Rachel Hardage Barrett, Editor-in-Chief of Country Living. “Country Living has long embraced a slower and more deliberate way of life—a point of view that resonates with readers now more than ever—and nothing says “stop and smell the flowers” like having a fresh bouquet on hand.” 

This partnership was brokered by Brand Capital Marketing, Country Living’s exclusive global licensing representative. 

If you’re a Licensing Letter Sourcebook subscriber, check in the Sourcebook for contact links with Brand Capital. 

 

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