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EXPERIENTIAL LICENSING

Content & Experiential Roundup

Mattel and Otoy join force to bring original episodic “Batman: The Animated Series” content to the View-Master VR Viewer this fall. The new content is developed in partnership with Warner Bros. Consumer Products, DC Entertainment and Warner Bros.’ digital studio Blue Ribbon Content.

Cartoon Network will release a new Adventure Time virtual reality mobile game and a Jake the Dog-branded VR viewer in the U.K. and Nordics. The game was developed by U.K.-based Opposable. In Asia, the company teams up with Korean game developer Tangent for an Adventure Time mobile game app—to be released first in Korea, with a regional rollout across Asia in late 2016, and in selected international markets in 2017.

Nickelodeon prepares to open Nickelodeon Universe, the largest indoor theme park in North America, with Triple Five Group. Boasting attractions and rides inspired by SpongeBob SquarePants and Teenage Mutant Ninja Turtles, the park is based at New Jersey shopping and recreation center American Dream.

Meanwhile, Nickelodeon and the Bishop Museum in Honolulu, Hawaii team up for a new exhibit featuring Dora and Diego from the preschool series “Dora the Explorer” and “Go, Diego, Go!” Running from Oct. 8–Jan. 8, the exhibit will feature activities and scenes from the series.

Cruiseline Holland America Line brings public television show America’s Test Kitchen onboard with cooking demonstrations and hands-on workshops in addition to 24-hour access to episodes of America’s Test Kitchen and Cook’s Country television programs in passenger’s staterooms.

20th Century Fox Consumer Products partners with Lightstorm Entertainment and GES for touring attraction “Avatar: Discover Pandora.” The three-month tour launches in Taipei, Taiwan on Dec. 7 before visiting other locations worldwide. The 12,000-square-foot exhibition will feature the creatures, environments, and culture and mythology of the Na’vi people from James Cameron’s Avatar.

Amazon is developing a new limited drama series which follows the real-life battle between American toy giants Hasbro and Mattel in the 1980s and 1990s. Seth Gordon is expected to direct the project, based on the book, Toy Wars: The Epic Struggle Between G.I. Joe, Barbie and the Companies Who Make Them, written by journalist and novelist G. Wayne Miller.

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