By Allison Watkinson
TLL Reporter
Converse, BBC Studios and Ludo Studio have announced a licensed collection of footwear, apparel and accessories for the Bluey franchise.
The new Bluey collection includes a wide range of products that were co-designed and co-developed by the three companies.
For licensed footwear, the collection offers several different styles for both children and adult fans.
Available in sizes for adults, children and youth, the licensed collection will include several branded designs for Converse’s Chuck Taylor All Star 1V, EVA Lift and Hi shoe models.
For the Chuck Taylor All Star 1V shoe, the licensed collection will include multiple variations inspired by different characters, episodes and visuals from the Bluey series.
This includes design options based on the Keepy Uppy episode and a version with left and right shoes that represent Bluey and Bingo.
The Chuck Taylor All Star Hi includes a canvas upper lining adorned with mixed digital prints based on the franchise, while the EVA Lift version includes a Bluey Star detail.
For toddlers and infants, the brand will offer options in its’ Chuck Taylor All Star Madison and 2V styles decorated with character-inspired colors, ear overlays and closures with Bluey prints.
For apparel and accessories, Converse is releasing a capsule collection that includes two graphic t-shirts, a graphic hoodie, a backpack and a trucker hat.
The shirts and hoodies feature screen-printed and rubber ink Bluey artwork, while the backpack and trucker hat are decorated with all-over prints and color-blocked panels inspired by the animated franchise.
Launching around the world on August 7, 2025, the Converse x Bluey collection will be available to shop for a limited time through the Converse e-commerce website and at select retailers across the globe.
Jointly commissioned by BBC Studios Kids & Family and ABC Children’s division, Bluey is an animated preschool comedy series that follows a blue heeler puppy and her family as they get into amusing hijinks.
The show is created and written by Joe Brumm and produced by Ludo Studio.
Outside Australia, BBC Studios Kids & Family is responsible for managing Bluey’s global distribution and merchandising rights through its Brands & Licensing division.
BBC Studios Brands & Licensing is the company’s dedicated division for securing partnerships and collaborations to expand its extensive portfolio of entertainment IP.
Image Courtesy of BBC Studios and Converse.