By Gary Symons
TLL Editor in Chief
Canadian media giant Corus Entertainment just announced it is rolling out major changes to its children’s entertainment platforms.
Those changes should positively impact those working in the licensing of content or entertainment characters, as Corus expands its reach in both streaming and linear TV. Corus is also a major partner of Warner Bros. Discovery, so these changes will also impact licensing of programs from the US entertainment conglomerate.
Additionally, Corus is an internationally-renowned content creator and distributor in its own right through Nelvana, a world class animation studio expert in all formats, and Corus Studios, a globally recognized producer of hit scripted and unscripted content.
Corus recently launched its new TELETOON+ streaming service and this week announced the rebranding of two linear kids’ television channels.
Beginning March 27, TELETOON is set to become Cartoon Network, a kids’ brand known worldwide for delivering the biggest and best in animation.
Corus is also introducing a new kids television channel in Canada by relaunching the current Cartoon Network channel as Boomerang. Debuting in the Canadian market for the first time, but bringing with it a legion of fans worldwide, the Boomerang brand is dedicated to airing the best in retro content, classic animation series and foundational kids programming.
Corus’ SVP of Programming and Multiplatform Jennifer Abrams says modernizing and expanding Corus’ catalog of genre-defining entertainment across its portfolio, the rebrand to Cartoon Network and the launch of Boomerang, and the launch of TELETOON+, combines to create the next chapter in Canadian kids content. With these changes, she said, families and kids can engage with a variety of programming across linear and streaming platforms, live or on-demand.
“Staying true to our loyal fans across generations has been our top priority as we reimagine the future of our kids’ networks,” Abrams said. “By partnering with Warner Bros Discovery Inc. and strengthening our portfolio of brands across linear platforms, STACKTV, and TELETOON+, we will usher Cartoon Network into a new stage of hilarious comedy and edge-of-your-seat action – all while keeping the TELETOON legacy alive in the digital space.”
TELETOON becomes Cartoon Network
The TELETOON brand has a long legacy in Canada. It has long been an industry-leading network for animation across the country, shaping the landscape of children’s entertainment for a quarter century.
After more than 25 years of delighting fans, TELETOON is being revamped as Cartoon Network, which will continue to deliver flagship shows like Total DramaRama and classic TELETOON programming. Fans can expect exciting new series produced by Cartoon Network Studios, Warner Bros. Animation, and Corus’ own Nelvana Studios plus premieres of hit originals that include Teen Titans Go! and much more.
The company says Cartoon Network’s ethos will further champion Corus’ values of inclusivity, acceptance, and most importantly, kindness.
The Boomerang Network
The current Cartoon Network channel will rebrand as Boomerang, giving it a fresh on-air look that VP of Content Distribution Drew Robinson says “will perfectly present funny, timeless and uplifting entertainment for kids and their families to enjoy.”
“The combination of Cartoon Network and Boomerang delivers the best in fun and exciting animated series mixed with a robust Video On Demand offering for young kids and tweens
alike,” said Robinson. “We’re excited for subscribers to join us on our adventure as Corus continues to expand our streaming and PayTV footprint with TELETOON+ and STACKTV, building upon our dynamic portfolio of industry-leading kids channels for the whole family.”
The major difference between the two is that Cartoon Network will typically run new shows that are currently in production, while Boomerang focuses on enduring classic shows that have stood the test of time.
For example, Canadian children will now tune in to Cartoon Network on linear and STACKTV to enjoy familiar favourites like Total DramaRama, The Amazing World of Gumball, DC Super Hero Girls, new episodes of Teen Titans Go!, Animaniacs, and new series like Gremlins: Secrets of the Mogwai and My Adventures with Superman.
Viewers on Boomerang will carry classic hits like The Tom & Jerry Show, The Powerpuff Girls, Jellystone, Total Drama Island, and more.