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Health & Beauty

Cosmetics Counter

Some cosmetics, skincare and fragrance deals backed by big names:

  • Actress Eva Mendes is working with Maesa and Walgreen’s on an exclusive cosmetics line. The Circa line strives to appeal to a multicultural market, with 133 SKUs designed for a wide range of skin tones.
  • Model Rosie Huntington-Whitely debuted her first fragrance, for British retailer Marks & Spencer. Rosie for Autograph, which is launching alongside a lingerie collection under the model’s brand; smells like, what else, roses.
  • Xcel Brands and True Cosmetics signed a licensing deal for TRUE Isaac Mizrahi, a line of skincare and cosmetics that went on sales this month on the designer’s show on QVC, as well as at other retailers and online at IsaacMizrahi. com. Mizrahi is the first fashion designer to sell beauty products on QVC.
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