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Cuteness Overload: Elmo Gets a Puppy!

Elmo by himself: Super cute. Elmo with a puppy: Massive cuteness overload.
In a move that makes you think, ‘why didn’t this happen before?’, Sesame Workshop is coming out with an animated special called Furry Friends Forever: Elmo Gets a Puppy.
The special will also, of course, generate a new licensing program, beginning with the simultaneous launch of new Sesame Street books and consumer products based on Elmo’s new puppy Tango.

The 30-minute show tells the story of the affectionate Elmo meeting up with a stray Puppy, adopting her, and then going on a mission to find Tango her forever home. The show, produced in partnership with A Productions, will premiere on Aug. 5 on HBO Max, and will air again next year on PBS KIDS.

Sesame Street Makes Room for HBO

Surprising absolutely no one, Sesame Workshop has already signed up 15 licensing deals for the new puppy. Those licensing partners include: Studio Fun (picture books), PI Kids (picture books), General Mills (branded cereal boxes), GUND (plush, pictured), ASO (bandages), Random House Children’s Books (books), Lerner Publishing Group (books), Bendon (books), Earth’s Best (snacks), CPS (apparel and pillowcases), Trevco (t-shirts), Children’s Apparel Network (apparel), NoJo (preschool bedding), SG Companies (footwear) and Zazzle (customized toys and accessories).

Sesame Workshop says a number of these “phase-one products” are currently being released across North America.

Sony Creative Products Repping Sesame Street in Japan

Sesame Street Learns the ABCs of Licensing With New Breakfast Cereal

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