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TV LICENSING

‘Days’ Marks 50 Years with Photobook

By Marcy Magiera

There was a time, pre-selfie, when Americans commemorated the days of their lives with the family photo album. Daytime TV families the Bradys, the Hortons and the DiMeras of fictional Midwestern town Salem are about to again be captured the old-fashioned way in the “Days of our Lives: 50 Years” official photobook, to be published Oct. 27 by Sourcebooks for the golden anniversary of the NBC soap.

The book’s release will be supported by a nine city U.S. book signing tour by Days cast members including Deidre Hall, Kristian Alonso, and Thaao Penghlis.

The show, produced by Corday Productions and Sony Pictures Television, debuted in November, 1965 and is one of only four English-language daytime dramas still airing every weekday. ABC’s General Hospital predates Days by two years; CBS’s The Young and the Restless and The Bold and the Beautiful are younger. The shows are experiencing somewhat of a ratings resurgence, the result of an improvement efforts in the face of a purge of the daytime TV landscape several years ago.

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