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Entertainment/Character

DC Plugs Into Girl Power

DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel are teaming for a new girls’ property, DC Super Hero Girls, which will launch this fall across multiple entertainment content platforms and product categories. Designed to appeal to girls 6 to 12, DC Super Hero Girls focuses on DC Comics’ female characters before they discovered their full super power potential. Think teenage versions of Wonder Woman, Supergirl, Batgirl, Poison Ivy, etc.

Plans call for original content, apparel, books and toys from Mattel and LEGO. Master toy licensee Mattel says its action figures and fashion dolls “featuring strong, athletic bodies” are “category-leading firsts” in the action figure arena, which has traditionally been developed with boys in mind.

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