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Deal With Cotton On and Douglas Makes Miffy a Happy Bunny

The popular children’s brand Miffy, from the line of books by Dick Bruna, is launching new lines of baby apparel and plush toys in collaboration with Cotton On and Douglas.

The Australian fashion brand Cotton On will be producing four new lines of baby clothing from newborn up to 24 months, and priced competitively at between $14.99 and $19.99. The well known US plush toy producer Douglas will be offering up a variety of sizes and styles of Miffy plush toys that bring the iconic designs by Dick Bruna to life. From the classic colors Miffy is renowned for, to new twists on her fashionable outfit, to a meaningful mantra, Douglas says there is a plush bunny for little trend setters everywhere.

Both collections are available for the Easter holidays, with some of the plush lines exclusive to Maisonette (maisonette.com)

The character Miffy was “born” in 1955. While on holiday in Egmond aan Zee, the soon-to-be-successful author Dick Bruna would tell his eldest son, Sierk, bedtime stories about a little white bunny, who scampered around the garden of their holiday home. This bunny became the inspiration for Miffy.

Miffy is Dick Bruna’s best known and most popular character, featuring in more than 30 books, far more than any other character he created.

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