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Digital Deals

By Glenn Demby

You Gotta Have Hart: Hannah Hart is the latest YouTube star to cash in on her digital celebrity by inking a multi-year deal with women’s multichannel network Kin Community for brand integrations, media opportunities and new programming production.

Play Puck!: MLB Advanced Media will pay the NHL $600 million over 6 years for the right to broadcast and stream hockey games online. The deal also gives the NHL a 7% to 10% stake in MLBAM, MLB’s fast-growing tech unit.

Over the Rainbow: Family entertainment company Rainbow signed a deal allowing iflix, Southeast Asia’s leading Internet TV service, to offer Rainbow’s Winx Club, Mia and me, Huntik and PopPixie to iflix subscribers in Malaysia, the Philippines,  Indonesia and Thailand.

XREAL LLC: That’s the name of the company launched by YouTube celeb Jordan Maron (aka Captain Sparklez) to develop branded video games, including Fortress Fury for mobile devices.

Talking Thomas: Mattel teamed with speech recognition technology firm ToyTalk on the newly released interactive app Thomas + Friends Talk to You available in the Apple App Store.

BOGGLE for Console: The classic word game BOGGLE (Hasbro) is now available for purchase (for $9.99) as a console game that can be downloaded via the Hasbro Game Channel, on the Xbox Store for Xbox One and on PlayStation®Store for PlayStation®4.

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