By Allison Watkinson
TLL Reporter
Dirty Dough has launched a licensing partnership with Ferrara Candy Company for a gourmet stuffed cookie that features Nerds candy.
Covered in the brand’s colorful and crunchy candy, the Nerds Sugar Crush menu item has a sugar cookie base that is filled with vanilla crème, topped with vibrant pink frosting and sprinkled with Nerds Rainbow pieces.
Dirty Dough is a specialty dessert brand that offers a wide variety of indulgent stuffed cookies.
With a menu that rotates weekly, the brand serves up limited-edition creations and signature cookies at over 65 bake shop locations throughout the United States.
The Dirty Dough brand is part of the Craveworthy Brands platform.
“With consumers rediscovering classic treats reimagined in bold, indulgent ways, the mix of Nerds candy and Dirty Dough was a natural match,” said Dirty Dough head baker, Sarah DeVore. “Our gourmet cookies are known for their indulgent, stuffed centers, and Nerds candy adds a playful, crunchy twist to it. It’s the perfect balance of texture, fun and creativity,” added DeVore. “And a great example of how we continue to push boundaries with limited-time flavor drops and bold innovation.”
The licensed Nerds Sugar Crush cookie collaboration will be available to customers at participating Dirty Dough dessert shop locations for a limited-time in both June and August.
Craveworthy Brands is a culinary brand expansion company that specializes in building and operating a portfolio of restaurant chains and franchises.
Nerds is a fruit-flavored confectionary brand that offers a variety of crunchy, chewy and gummy options.
Currently owned by the Ferrero Group through its Ferrera Candy Company subsidiary, the brand’s products are distributed internationally by Nestlé.
Photo Source: Craveworthy Brands
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