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Entertainment

Disney Reorg Aims to Shore up Video Games

Video games may be the closest thing mighty Disney has to an Achilles’ heel. The merger between Disney Interactive and Disney Consumer Products aims to fix that. The move is hardly unexpected. For years, DCP, which is supposed to focus on “traditional” games, has developed digital products like app-based story books, mobile learning apps like Imagicademy, toys to life like Playmation and even wearable technology.

Meanwhile, DI, the digital division, has used traditional toy figurines for its own toys to life video games like Infinity. The newly merged division, Disney Consumer Products and Interactive Media, will be co-managed by the former unit heads, Leslie Ferraro from DCP and James Pitaro from DI.

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