FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to: Perform a trademark search quickly and easily; Protect your brand—legally!; Save time and money with a trademark public search; Avoid potential legal conflicts

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
Entertainment

Disney Reorg Aims to Shore up Video Games

Video games may be the closest thing mighty Disney has to an Achilles’ heel. The merger between Disney Interactive and Disney Consumer Products aims to fix that. The move is hardly unexpected. For years, DCP, which is supposed to focus on “traditional” games, has developed digital products like app-based story books, mobile learning apps like Imagicademy, toys to life like Playmation and even wearable technology.

Meanwhile, DI, the digital division, has used traditional toy figurines for its own toys to life video games like Infinity. The newly merged division, Disney Consumer Products and Interactive Media, will be co-managed by the former unit heads, Leslie Ferraro from DCP and James Pitaro from DI.

CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

PHONE

Try Premium Membership

(-000tll)
()