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Dole Says Aloha With New Licensing Agent Beanstalk

THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS

The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand.

Most famous as the world’s largest producer of pineapples, the DOLE brand has for generations represented the highest quality in produce with a mission to make the world a healthier place through education and research programs. More than just pineapples, DOLE is one of the world’s largest producers of a wide variety of fruits and vegetables.

“Today, being a meaningful part of everyday wellness and an environmental steward increasingly resonates with a growing audience across age groups,” the company said in a statement this week. “Consumers continue to shift their focus to living healthier and adopting new dietary habits, such as eating more fresh, natural, plant-based and wholesome foods. In this growing health-conscious eating space, no brand is better positioned than Dole to extend into the complementary food products that provide consumers the delicious, better-for-you options they seek.” 

Categories available for licensing globally include plant-based novelties and desserts, herbs, salad dressings, sauces and marinades, baked goods, and snacks, among others. 

“Dole is a brand with deep roots, supporting people making healthier nutrition choices on a daily basis,” said Xavier Roussel, Chief Marketing and Sustainability Officer of Dole Food Company. “We are also committed to continuously improving our environmental and social impact which is equally important to sustainability-conscious shoppers.”

To help extend its brand into new categories and markets, DOLE has now engaged Beanstalk, a leading licensing agency with global reach, and offices in New York, London, Miami, Cincinnati, and with affiliates around the world. Beanstalk typically works with leading brands, celebrities, media properties, manufacturers and retailers to creatively find ways to strengthen their relationship with consumers. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing.

“We are delighted to work with Dole, a trusted global leader in fresh produce,” said Allison Ames, President and CEO of Beanstalk. Dole’s relevance to consumers is more meaningful today than ever. With the continuing and growing trend toward healthier, fresh and plant-based foods, new Dole-branded licensed products will provide delicious options to support consumers’ better-for-you dietary choices and healthier lifestyles.”

Dole sells and distributes its high-quality fresh fruit and vegetable products in more than 80 countries, marketing 180 products throughout its network in North America, Europe, Latin America, South Africa and Dubai. 

 

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