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Dolly Parton Releases New Perfume With Scent Beauty

Dolly Parton announced this week the release of her first-ever signature fragrance in partnership with Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke fragrances.

The fragrance was developed through partnerships facilitated by Dolly’s licensing representative IMG.

Called Scent From Above, the new perfume “is butterflies, hearts and hope,” says Parton, who remains the most awarded and arguably the most popular country music star of all time. “I call my Dolly perfume ‘Scent from Above’ because it is excellently heavenly,” Parton added. “I hope you feel as blessed and as pretty as I do when you wear it!”

Stephen Mormoris, CEO of Scent Beauty said the fragrance “transports us to a place where everything is possible. Flowers blossom with rhinestone hearts and playful butterflies. Notes of mandarin, peony blossoms, jasmine, vanilla, sandalwood, musk and patchouli are truly Scent from Above.”

Mormoris also said the company is ecstatic to be working with Parton, who he described as one of the best known cultural and musical artists in the world. “Dolly Parton is a cultural icon that’s resonating with people all over the world,” he said. “She is cross-generational. We’re honored that she chose to work with Scent Beauty for her first foray into the world of beauty and see this as the start of a long-term, successful partnership.”

In addition to Scent Beauty’s website, HSN will launch the fragrance exclusively on July 28 followed by additional mass market retailers. “As an admired musical icon and adored philanthropist with her endless contributions spanning over several decades, we are excited to add Dolly’s fragrance to our portfolio and share her inspirational story with our customers,” said Bridget Love, VP of Beauty Merchandising with QVC & HSN.

With over 60 years of writing and producing music, and dozens of awards garnering more than 100 million albums worldwide, Parton is also known globally for her unyielding philanthropic endeavors, having given away over 157 million books to children around the world.

Scent Beauty’s portfolio consists of five sectors that showcase the extensive possibilities of scent: Fashion, Lifestyle, Influencers, Artists and Artisans. Each business sector markets Brands in an innovative way with a variety of fragrance forms and messaging that previews the future of the fragrance industry.

Dolly–Scent from Above Eau de Parfum will be available at ScentBeauty.com and HSN.com beginning July 28th. Ancillary products including a body cream will also be available.

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