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VIDEO GAMES

EA Brings Bruce Lee Back to Life for UFC Mobile Game

By Glenn S. Demby, Esq.

With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon—or anywhere else in the last 32 years for that matter. A game feature lets users play as Bruce Lee in four weight divisions. EA is also running a promotion through September 3 allowing users to use the Bruce Lee character for free in the Flyweight or Lightweight divisions.

Digital recreation of Bruce Lee is no small thing. This spring, Lee’s estate said it would wage its own combat to prevent use of the martial artist’s digitally recreated image for the upcoming Hong Kong action movie Ip Man 3 which is slated for a December release. With $9 million in licensing revenue in 2014, Bruce Lee is number 9 on the list of Forbes’s Top-Earning Dead Celebrities.

Top-Earning Dead Celebrities
*Based on Forbes, Oct. 14, 2014.
(Figures in Millions)
Rank* Dead Celebrity 2014 Earnings Representative
1 Michael Jackson $144 Bravado Intl. Group
2 Elvis Presley $55 Authentic Brands Group
3 Charles Schulz $40 Peanuts Worldwide, among others
4 Elizabeth Taylor $25 United Talent Agency
5 Bob Marley $20 Hope Road Merchandising
6 Marilyn Monroe $17 Authentic Brands Group
7 John Lennon $12 Bravado Intl. Group
8 Albert Einstein $11 Global Pursuit
9 Bruce Lee $9 Bruce Lee Enterprises
10 Theodor Geisel $9 Global Pursuit

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