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Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

By Gary Symons
TLL Editor in Chief
Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the Box, thanks to a deal brokered by Earthbound Brands.
While you’re waiting for the next Girl Scout cookie season, you can indulge in the brownie + caramel delight that is the Adventurefuls Shake, available 24/7 at your nearest Jack in the Box.
The deal between the Girl Scouts of the USA and the Jack in the Box restaurant chain will see the shakes being available from now through Aug. 7.
The shakes are essentially like the best of a Girl Scout cookie, but in a cool, summertime package. The flavors are described as “an indulgent brownie-inspired cookie with caramel-flavoured crème and a hint of sea salt. The name came from the idea that, just as Girl Scouts go on adventures, this shake is essentially a delicious adventure for your tastebuds.
As well, Girl Scouts across the United States will offer Adventurefuls cookies next cookie season alongside favorites like Thin Mints and Samoas/Caramel deLites.
Girl Scout Cookies are sold by Girl Scouts in the United States to raise funds to support Girl Scout councils and individual troops. The cookies are widely popular and are commonly sold by Girl Scouts going door-to-door, online, through school or town fundraisers, or at “cookie booths” commonly set up at storefronts.
The program is intended to both raise money and improve the financial literacy and business smarts of girls.
During an average selling season (usually January through April), more than one million girls sell over 200 million packages of cookies and raise over $800 million, which is (pardon the pun) a lot of dough.
Girl Scout Cookies have been popular for a very long time, as the first known sale of cookies by Girl Scouts was in 1917.
Adventurefuls cookies have quickly catapulted to be one of the top favorites around the country.
The tasty deal was brokered by Earthbound, a leading product design, licensing, and brand growth company that expands the reach of brands in the market on a global scale. In addition to licensing expertise, Earthbound is noted for its experience and knowledge of the retail sector, working closely with the largest retailers in North America on literally thousands of SKUs.
For more information on Girl Scouts licensing, contact abe@earthboundllc.com

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