By Allison Watkinson
TLL Reporter
Electronic Arts is collaborating with Marvel on a long-term licensing deal to develop character-driven video games for consoles and PC.
Each of the games will feature an original story set in the Marvel universe. The first title in development is a single player, action-adventure game based on the Iron Man character.
“We have been long-time fans of Marvel and their impressive leadership, so this is a remarkable moment for our developers as well as our players and fans,” said Laura Miele, COO at EA. “We look forward to welcoming Marvel into the EA family of creators and know this collaboration will produce exceptional experiences for our players. We can’t wait to see players’ reactions when they suit up as Iron Man and do the extraordinary things this superhero is known for.”
Electronic Arts is a global entertainment company that develops and distributes video games, digital content, and online services for consoles, mobile devices and personal computers.
The upcoming Iron Man video game is being developed by the EA-owned game developer Motive Studios in collaboration with Marvel Entertainment. The game’s development is being led by Olivier Proulx, who brings experience working on past Marvel titles like Guardians of the Galaxy.
“At Marvel, we strive to find best-in-class teams who can take our characters on heroic journeys in ways they haven’t before and collaborating with Electronic Arts will help us achieve that,” said Jay Ong, Executive Vice President at Marvel Games.
“We pride ourselves on being enthusiastic, creative collaborators with developers so they have the freedom to create something deeply unique and truly remarkable. The team at Motive is getting started on that with their Iron Man video game and we can’t wait for players to learn more in the far future.”
Marvel Entertainment is a character-based entertainment company that holds the rights to more than 8,000 character franchises. These character franchises have been featured in entertainment, licensing, publishing, games, and digital media. Marvel is a wholly-owned subsidiary of The Walt Disney Company.