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Elizabeth Drori Fills New Shoes as CMO at Sperry

The global shoe company Sperry, a division of Wolverine Worldwide, has appointed a new Chief Marketing Officer with deep experience in international branding and licensing. 

Elizabeth Drori was formerly head of marketing for Walmart’s fashion business, where she launched several new high-profile fashion brands including Scoop, Free Assembly and Sofia Jeans by Sofia Vergara. Drori also oversaw the company’s marketing for the fashion sector, leading the company to double-digit growth on Walmart.com. 

Prior to working with Walmart, Drori served in a variety of director roles at the shoe company Converse, including global brand management, corporate and brand strategy and international business development. 

In her new position with Sperry Drori will be responsible for developing and leading the company’s global brand strategy,and will lead the brand’s global marketing, digital advertising, creative services, and social media efforts. Drori will report to Joelle Grunberg, the global brand president at Sperry.

“Elizabeth is a seasoned, dynamic marketing leader with the demonstrated ability to build brands and drive digital marketing performance,” said Grunberg. “I’m very excited to welcome Elizabeth to the team, along with her talent for building high performing teams and leading them to market new products. Her skills and knowledge will undoubtedly enhance Sperry’s marketing initiatives, including our current collaboration with performing artist John Legend.”

Legend, a popular and sometimes controversial figure for his outspoken criticism of US President Donald Trump, joined Sperry as a brand partner in January this year, and will be the focus of a great deal of Sperry’s marketing efforts in 2021. 

“I am thrilled to join Sperry during an exciting time for the brand,” said Drori. “There is so much opportunity to build on Sperry’s rich heritage, and there is an optimism inherent in the brand that especially resonates today. I look forward to working with the team to expand Sperry’s reach with consumers around the world.”

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