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Celebrity

Ellen DeGeneres Debits Lifestyle Site

Talk TV queen Ellen DeGeneres—ranked America’s favorite TV personality for the past three years by The Harris Poll—became the latest celebrity to launch a website lifestyle collection. eD, on eDbyellen.com, includes home goods, apparel and accessories priced from $25 to $395, all with DeGeneres’s signature casual but tailored and detailed style.

Although currently available exclusively on the website, look for that to change. DeGeneres teamed with Burch Creative Capital to create the lifestyle brand last year and has already lent it to Gap for GapKids x ED, a girls’ apparel line launching in time for back-to-school. Other celebrity-branded lifestyle sites include Gwyneth Paltrow’s Goop, Blake Lively’s Preserve, and Reese Witherspoon’s Draper James.

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