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Experiential Licensing

Experiential Activations

A new cross-media fitness campaign from Disney and Aspics features a series of “super work-out” videos, in-store activations, and a footwear collection all meant to celebrate the release of Incredibles 2.

Mixed martial arts organization UFC and AirAsia, its sponsor and presenting sponsor of UFC Fight Night Singapore, launch the first UFC-branded livery on an AirAsia Airbus A330-300.

Craftsy, an online destination for passionate enthusiasts to learn, create, and share, debuts the first-ever Masterchef Junior cooking course, “Jasmine’s Delightful Desserts.” The program is named after, and features, the Season Five winner of the hit FOX reality series produced by Endemol Shine North America, Jasmine Stewart.

A multi-year partnership brokered by IMG between Hearst Magazine and subscription box service Box Out Group will produce a Cosmopolitan-branded monthly subscription box, the CosmoBox. Editors of the women’s magazine will curate themed boxes featuring a variety of lifestyle and beauty products.

Universal Brand Development teams up with Roblox Education for a Jurassic World: Fallen Kingdom-themed coding program. A free program, dubbed “The Creator Challenge,” invites first-time developers to try coding and programming through a unique Jurassic World-inspired program.

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