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Experiential

Experiential Outburst: Mickey, Munchies & More

Contact the Editor at karina@plainlanguagemedia.com.

As part of Mickey Mouse’s 90th anniversary celebrations, the House of Mouse brings its central character to the forefront with an interactive New York art exhibition—Mickey: The True Original Exhibition. The 16,000 sq. ft. exhibition from Disney Parks, Experiences & Consumer Products features larger-than-life multimedia art installations and photo-worthy experiences from muralists, sculptors, artists, and designers.

Other anniversary celebrations include those at Disney Parks & Resorts locations in Florida, California, Shanghai, Hong Kong, Tokyo, Paris, and through the Disney Cruise Line. To mark the date, new brand and product collaborations spanning fashion, food, consumer electronics, toys, accessories are now available worldwide.

Munchies, the Vice and Fremantle Media co-owned publisher, partners with Triple Five Media to craft a curated food court at American Dream, a 4.5 million sq. ft. shopping and entertainment complex set to open in the Meadowlands, NJ in Spring 2019. As one of two mess halls, the space will feature 14 vendors selectd by Muchies as well as a staging area. Per Digiday, Munchies will receive a brand licensing fee, plus royalties that change depending on how much revenue the food court generates.

Blue Apron and Fox Consumer Products unveiled the latest menu item in their limited-edition Bob’s Burgers-themed menu, the Gouda Wife Burger. In collaboration with chef Alvin Cailan, the partners aim to bring the recipies featured on the animated show to life. Blue Apron also tapped apron and workwear brand Hedley & Bennet for a limited-edition Blue Apron x “Bob’s Burgers” apron. A portion of the collab’s proceeds from Sept. will support Feeding America.

Meredith’s Real Simple publication comes to Brooklyn with its first Real Simple Home. The Home showcases DIY organizing strategies, interior design ideas, innovative products from professional home organizers, interior designers and Real Simple editors. Participating designers include:

  • Nate Berkus and Jeremiah Brent, interior designers and TV personalities debuting their exclusive new furniture collection for Living Spaces;
  • Sabrina Soto, TV personality;
  • Donna Garlough, style director of Joss & Main;
  • Jenny Komenda, blogger, Little Green Notebook;
  • Robin Henry, founder of Robin Henry Studio;
  • Jessica McCarthy, interior designer and founder, JAM Creative Studio;
  • Stephanie Sisco; home editor for Real Simple; and
  • Various home organizers from Neat Method.

Alpha Animation and Toys UK join forces with European regional airline Flybe for a Super Wings collaboration. The preschool brand will be represented in the skies with over 200 branded activity sheets on Flybe flights aimed at entertaining up to 30,000 children throughout the remainder of the summer holidays.

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