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Experiential

Experiential & Partnerships Roundup: Worldwide

Contact the editor at karina@plainlanguagemedia.com

Crayola and Bulu Inc. launch new Create It Yourself (CIY) monthly subscription boxes, based in part on its YouTube series. Each branded box contains supplies for two premium craft projects, including a how-to guide, a bonus crafting challenge, and unique surprises, gifts, and coupons.

Penguin Ventures collaborates with Le Méridien Piccadilly Hotel, in London, U.K., to launch an official Peter Rabbit Afternoon Tea in a deal brokered by Silvergate Media.  The afternoon tea concept and creative was developed by Penguin Ventures on behalf of Frederick Warne & Co. Ltd., Beatrix Potter’s original publisher. The program includes a “kids only” check in where fans will be given an array of Peter Rabbit goodies including a purse, drawstring bag, and a bespoke Le Méridien Piccadilly Peter Rabbit book for bedtime reading, as well as the chance to take part in a dedicated Peter Rabbit trail across the hotel where little ones can discover the hotel’s secret hideouts.

Kidz Bop and Live Nation launch a dedicated Kidz Bop Workshop for kids 6 to 12 years old to learn dancing, singing, performance, and audition techniques from the music brand’s choreographers and vocal coaches.

Minimalist, “anti-brand” home retailer Muji opens its third hotel and its first in its home country of Japan above its flagship location in Ginza, Tokyo (the first two were in Shenzhen and Beijing, China). Each room is completely outfitted with Muji goods including the furniture, decor, and health and beauty aids.

Goodwill teams up with Price.com to develop a browser add-on that alerts online shoppers at sites like Amazon and Walmart’s Jet when a product they’re looking to buy is available on Goodwill’s website—and later, through its autonomous agencies. Shoppers will be able to click a pop-up link to order the second-hand version shipped to them instead.

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