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Experiential Roundup

Nickelodeon and Spin Master take Paw Patrol to Visionworks locations as part of a back-to-school initiative. Kids who have completed their annual eye exam get a free gift, which includes a Paw Patrol activity sheet, crayons, stickers, and a character mask. Beginning this July, the retailer will also debut it first-ever kids’ line of Paw Patrol frames, designed and distributed by Nouveau Eyewear. Organic dairy brand Horizon partners with Crayola for a back-to-school campaign. The partnership includes branded packaging and online games from Horizon. Fans will have the chance to win a cheesy mac party as well as art supplies for a classroom of their choice through a “Create and Win” drawing.

Hello Kitty heads to Topshop’s global flagship store in London with a new pop-up store featuring Hello Kitty-inspired goods including apparel and customizable accessories.

Ice cream brand Häagen-Dazs teams up with sportswear company Björn Borg for a new tennis-themed collaboration. The deal includes new bespoke packaging for a limited edition ice cream bar as well as giveaways of the sweet at Björn Borg’s London showroom, where visitors will be able to buy the company’s new tennis whites.

Acamar Films ibrings Bing and Flop to U.K. shopping centers and toy stores in an experiential tour in partnership with The Entertainer and Toys ‘R’ Us this fall. The tour will travel to 13 locations offering Bingsters the opportunity to meet Bing and Flop while interacting in a themed play area with fun and games. Fans will also take home a pair of Bing ears and stickers.


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