Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $47!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
Experiential

Experiential Roundup

Nickelodeon and Spin Master take Paw Patrol to Visionworks locations as part of a back-to-school initiative. Kids who have completed their annual eye exam get a free gift, which includes a Paw Patrol activity sheet, crayons, stickers, and a character mask. Beginning this July, the retailer will also debut it first-ever kids’ line of Paw Patrol frames, designed and distributed by Nouveau Eyewear. Organic dairy brand Horizon partners with Crayola for a back-to-school campaign. The partnership includes branded packaging and online games from Horizon. Fans will have the chance to win a cheesy mac party as well as art supplies for a classroom of their choice through a “Create and Win” drawing.

Hello Kitty heads to Topshop’s global flagship store in London with a new pop-up store featuring Hello Kitty-inspired goods including apparel and customizable accessories.

Ice cream brand Häagen-Dazs teams up with sportswear company Björn Borg for a new tennis-themed collaboration. The deal includes new bespoke packaging for a limited edition ice cream bar as well as giveaways of the sweet at Björn Borg’s London showroom, where visitors will be able to buy the company’s new tennis whites.

Acamar Films ibrings Bing and Flop to U.K. shopping centers and toy stores in an experiential tour in partnership with The Entertainer and Toys ‘R’ Us this fall. The tour will travel to 13 locations offering Bingsters the opportunity to meet Bing and Flop while interacting in a themed play area with fun and games. Fans will also take home a pair of Bing ears and stickers.

CLOSE TO VIEW ARTICLE x

You have 8 articles left to view this month.

Your 8 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $47!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

You need to be logged in to access this content.

If this is the first time you are visiting our new website, you may experience problems logging in. If your username is your email address, you should have no difficulties using your existing username and password.

If your email address was not your username, please logon by entering your email address and your present password.

If you need help logging in, please contact customer service at 1-888-729-2315 or customerservice@plainlanguagemedia.com

Please Login...

Email Address

Password

or Register for free for a Limited Access account.

Email Address


(-000tll)
()