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Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

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Warner Bros. and Monlove are bringing Scooby-Doo and the gang on tour in 2020. The Canadian prodco is touring live show Scooby-Doo and the Lost City of Gold across 30 countries over 5 years.

GarfieldEATS his way to Canada after the concept restaurant launched last year in Dubai in a partnership between Paws Inc. and venture co-founders Nathen Mazri and Pascal Haider. The cashier-less restaurant, located in the heart of Toronto, allows fans to order through a mobile app dishes like farm-to-plate lasagna, Garfield-shaped pizza and dark chocolate bars, and Garficcino-flavored coffee. The app also engages foodies with games, video content, a loyalty coin system, and the ability to unlock Groupon offers.

Aurora World renews its exclusive YooHoo sponsorship campaign with U.K. family venue Chessington World of Adventures Resort. From May 2019, the newly dubbed YooHoo Children’s Zoo will be decked with new imagery, signage, and a range of plush to reflect the new look brought to the brand by the Netflix animated series YooHoo to the Rescue.

Sesame Workshop characters take over Suburbia retail stores in Mexico to celebrate their 50th anniversary in a deal negotiated by licensing agency La Panadería. Cookie Monster, Elmo, Big Bird, and others participated in meet and greets, games, and contests to promote over 50 products for babies, kids, and adults in 126 locations.

CPLG, Nickelodeon Consumer Products, and the Nick Jr channel in Poland, join forces with the Polish Red Cross to develop a nationwide PAW Patrol-themed safety campaign in the country designed to deliver important safety lessons to preschool children and their families.

Mattel’s Hot Wheels partners with IndyCar, USAC.25, and Honda Performance Development to bring mentorship and support to North American Quarter Midget racers aged 4–16 years-old. The training program includes clinics and activations at racing events throughout the 2019 season where older drivers explain off-track skills like how to conduct media interviews and secure sponsorship opportunities.

Fanatics signs a 10-year contract for ecommerce and venue-merchandise sales rights with the Washington Redskins. Fanatics now administers both digital and B&M merchandise sales rights for eight NFL teams: the Cardinals, Falcons, Jaguars, Chargers, Saints, 49ers, Buccaneers, and the Redskins.


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