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Experiential

Experiential Roundup

NASA, in partnership with the 20th Century Fox film Hidden Figures, launches an educational virtual tour for students that shows the careers of seven women in the fields of science, technology, engineering, and math (STEM). Available on Google’s free Expeditions app and viewed using Google Cardboard, the tour includes a 3D-virtual look at a 100,000-square-foot aircraft hangar, simulated Martian landscape, a space flight operations facility, and more. The release of the tour follows a 2016 Space Act Agreement between NASA and Google to improve education and public engagement. More tours will follow, including of the International Space Station, and one of NASA’s Juno Mission to Jupiter. This release follows Lego‘s partnership with the space agency to release a Women of NASA set.

Madame Tussauds opens an experience inspired by Legendary Entertainment‘s Kong: Skull Island in London. It boasts a waxwork of Tom Hiddleston who plays Captain James Conrad and an animatronic 18-foot tall ape head.

In May, Disney Fantasy cruise ships will feature new experiences such as the Marvel Super Hero Academy and Star Wars Command Post. New stores are the Sweet on You ice cream shop (themed after the Mickey Mouse cartoon shorts) and the luxury brand Tiffany & Co.

Disney has partnered with London’s Leicester Square Odeon cinema for an exclusive Beauty and the Beast Concert Experience to mark the film’s worldwide release, on March 17–19th. The exclusive pre-show live performance will feature musicians from the Disney Concert Orchestra (plus singers and chorus) and behind the scenes footage from the film.

Margaritaville and Minto Communities join forces to develop active retirement communities throughout the U.S. The first location, Latitude Margaritaville in Daytona Beach, Florida, will aim to reflect the brand’s “no worries” attitude and will offer an immersive experience including walkable neighborhoods; a fitness center with an aerobic studio, indoor lap pool, spa and group fitness classes; indoor and outdoor dining with Margaritaville food and beverage concepts; arts and learning programs; and a resort pool area with beach entry.

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