The breakout video game hit of 2020, Fall Guys, has selected Moose Toys as its global Master Toy Licensee, as the partners plan a global rollout of figures, collectibles, plush toys, and more.
If you haven’t heard of Fall Guys yet, don’t worry, you will. The game Fall Guys: Ultimate Knockout was a massive breakout hit on its release just months ago, in August 2020. The game has since attracted 11 million players on the Steam platform for PC games, and according to PlayStation Europe, it became “the most downloaded PlayStation Plus game of all time on a global basis.” That’s just the beginning for Fall Guys, as it has yet to release Ultimate Knockout on Nintendo Switch, Xbox One, Xbox Series X and Xbox Series S.
Moose Toys is launching the first-ever Fall Guys: Ultimate Knockout toy line in partnership with Mediatonic and Devolver Digital. Moose is the Master Toy Licensee and will create a collection that supports the hugely popular multiplayer game.
“We’re delighted to see Fall Guys come to life in a physical form,” said Mediatonic co-founder Dave Bailey. “The inspiration for our bumbling beans actually came from a vinyl toy created by one of our artists, so you can imagine how excited we are to bring Fall Guys from the screen into the realm of collectibles. We’re honored that Moose Toys is helping us to create a fantastic range of toys and we hope our fans will love these real-life jelly beans just as much as we do.“
In the game, dozens of contestants play together online in a mad dash through round after round of escalating chaos until one victor remains. Contestants compete as colorful little jelly beans as they battle bizarre obstacles, shove through unruly competitors, and overcome the unbending laws of physics as they stumble toward greatness. The developer encourages players to “leave your dignity at the door and prepare for hilarious failure in your quest to claim the crown!”
“We are ‘fall’ off our chairs excited and delighted to partner with Devolver Digital and Mediatonic,” said Joe Smith, Senior Director of Global Marketing-Licensed Brands at Moose Toys. “We are honored that Moose was chosen to feed the desire of the game’s worldwide fans to have the game brought to life in the form of toys and collectibles. The incredible styling and near-endless selection of iconic outfits and characters will make for fun, innovative toys, collectibles and plush. Moose, Devolver and Mediatonic are committed to delivering outstanding product worthy of any Fall Guys fan’s collection.”
This partnership further cements Moose Toys’ position as a key player in licensing, said Fée Heyer, Head of Global Licensing at Devolver Digital.
“Moose is a pioneer in collectibles and their track record of bringing to life popular properties makes them the ideal partner to bring the world of Fall Guys: Ultimate Knockout to fans everywhere,” said Heyer. “We’re excited to collaborate on a range of Fall Guys with Moose and their talented team.”
Fall Guys joins an already impressive list of recent licensing partnerships including “Space Jam: A New Legacy,” Heroes of Goo Jit Zu, DC and Fortnite.
