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Fashion

Fashion Track: Sneakers, Apparel & Fitness

By Karina Masolova, karina@plainlanguagemedia.com.

The Jordan Brand makes its first-ever women’s collaboration with editorial approval from Vogue Editor-in-Chief Anna Wintor. The Air Jordan 1 High Zip “AWOK,” is named after Wintour’s signature on approved editorial or creative pages of the magazine, and will be followed by the Air Jordan 3 “AWOK,” to be released the next month.

Astral Brands completes the purchase of butter LONDON, a pure, posh nail and makeup brand known for its chemical-free cosmetics.

Cartoon Network collaborates with Spanish fashion designer María Escoté for a new The Powerpuff Girls collection on the catwalk at the Mercedes Benz Fashion Week in Madrid. The apparel and footwear collection pays homage to the brand’s 90s heritage with a sophisticated take on female sportswear.

Authentic Brands Group (ABG) will work with cannabis company Invictus on a collection of lifestyle-inspired brands. Invictus will tap into ABG’s portfolio of lifestyle brands like Garden Earthly of Delights, Zooey, and Sinister to develop all-new, lifestyle-inspired cannabis brands feature for patients and recreational adult users. Products will include dried flowers, oils, concentrates and consumables that will be rolled out through Invictus’ producer Acreage Pharms.

The World of Eric Carle teams up with Little Goodall for an apparel line inspired by Carle’s illustrations in a deal brokered by the Joester Loria Group. The initial collection will feature The Very Hungry Caterpillar and debut in spring 2019 for the book’s 50th anniversary. The entire collection is set to hit the U.S., Canada, France, and Asia in spring 2019.

Social influencer LaurDIY partners with the Self Esteem brand from All Access Apparel to create a new apparel collection in a deal brokered by The Brand Liaison. The fashion blanks are being developed to integrate with the LaurDIY fashion crafting system from licensee Plaid Enterprises and will be featured on LaurDIY’s YouTube content.

Differential Brands Group’s Robert Graham brand signs an agreement with Peerless Clothing Intl. for men’s and boys’ tailored clothing, suit separates, and top coats in the U.S., Canada, and Mexico.

In an exclusive partnership with Amazon, Level Brands partners with Gravacore for its Ireland Men One (I’M1) brand to create intelligent, portable, joint-friendly mounted fitness training machines. The five-year licensing agreement includes annual brand participation fees as well as an 8% royalty on net sales of all licensed products sold under the I’M1 brand.

The Pokémon Co. Intl. brings characters like Pikachu, Charizard, and Jigglypuff to a children’s shoe range with Italian footwear and apparel company Geox. The line, which includes 14 sneaker models, will be supported by pop-ups and in-store events throughout Europe.

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