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Lingerie

Fifty Shades of Green

Lingerie company Bluebella had never done a licensing deal before deciding to make a pitch for Fifty Shades of Grey lingerie. They got the license and created two lines:

  1. The F&F featuring soft pinks and silk trims for the mainstream play on the conventional love story part of the plot;
  2. The bondage-inspired Black Label line pick up on the story’s kinky side.

Both collections have sold like wildfire and inspired thoughts of a third line in time for Christmas.

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