By Allison Watkinson
TLL Reporter
The London Studio has appointed Firefly Brand Management as its licensing agent for the Art of Drag brand in the US and Canada.
Firefly is a global, full-service brand management and licensing agency that specializes in representing entertainment, interactive, technology, art, and lifestyle properties.
“Firefly loved Art of Drag, were thrilled with its potential and see it as a brand they can develop for the long term across a wide audience,” said The London Studio director, Soula Zavacopoulos. “In short, they get it. We’re thrilled to be working with this experienced and insightful agency on developing this exciting and distinctive brand for the US and Canada markets.”
Firefly Brand Management is planning an extensive Art of Drag licensing campaign for North America that spans multiple product categories in the US and Canada. The product categories will include apparel, accessories, home décor, stationery, and more.
“We are delighted to be working with The London Studio,” said Firefly CEO, Cynthia Modders. “They are an incredibly talented group maintaining an amazing line-up of assets and an eye-catching portfolio. They are very successful at identifying on-trend programmes that deliver results and garner enormous interest for their brands. We’ve just returned from Licensing Expo with a handful of deals already in place for this amazing property and anticipate many more to come.”
The London Studio’s Art of Drag brand reimagines famous artworks that feature female figures by replacing them with images of drag artists. The artwork for the brand is created by an independent art house of LGBTQ+ artists and allies.
The appointment of Firefly Brand Management as the brands’ licensing representative in North America follows a number of other current and upcoming partnerships for Art of Drag and The London Studio in the UK region.
Art of Drag’s recently acquired UK licensees include Tall Boy Prints, boohooMAN, and Flame Tree Publishing.
The London Studio is an art licensing and design studio that specializes in designing high-quality greeting cards, gifting products, and lifestyle brands. The studio distributes its products through both international and domestic retailers and licensed publishing companies.
The London Studio Sashays Into Licensing With Flame Tree Publishing For Art of Drag