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AUTOMOTIVE TOYS

Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries

By Allison Watkinson

TLL Reporter

Flybar, Inc. has announced a licensing agreement with Hoonigan Industries to produce a line of automotive toys and outdoor products.

The upcoming consumer products line will include radio control vehicles, ride-ons, and playsets. The first collection is being released to all channels of wholesale distribution and is set to hit stores in Spring 2023.

Hoonigan Industries is an automotive apparel and media company. The Hoonigan brand has built a YouTube fanbase with over 7.5 million subscribers and over 1 billion views. The company has received three Emmy Award nominations for their Amazon Prime Original The Gymkhana Files.

Founded in 1918, Flybar Inc. is a leading toy manufacturer that is best known as the original creator of the Pogo Stick. In addition to pogo sticks, the company now produces trick boards, toy vehicles, skateboards, scooters, sleds, and more.

The licensing agreement between Flybar and Hoonigan connects the toy manufacturer with Hoonigan’s massive fanbase, allowing Flybar’s quality products to reach a larger audience.

“The Hoonigan partnership represents continuous improvement and investment in our portfolio to maximize and match physical consumer demand with innovators like Hoonigan,” said Saul Wolhendler, CEO of Flybar, Inc.

“We will be giving Hoonigan fans (and car-culture fans) true authenticity and play value that will create smiles that will last a lifetime,”

The Hoonigan Flybar license was secured by The Brand Liaison as the exclusive licensing agent for Hoonigan and its brands Hoonigan, Gymkhana, Climbkhana, and Terrakhana.

The Brand Liaison is a licensing and brand management agency known for developing strategic partnerships and creating new revenue streams through innovative licensing opportunities.

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