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Fordham Tags NXT GEN As Agency For Little Tracker IP

NXT GEN Brand Marketing announced today its appointment by Fordham USA as the global licensing agency for the Little Tracker lines of adventure books and snack foods.

Little Tracker is based on a series of books connecting curious children and families to explore our vast and diverse world. The Little Tracker characters and story are deeply rooted in messages of global sustainability, animal preservation, diversity, and inclusion; all relevant and important topics in our world today. Through the Litter Tracker books, hildren can learn to identify wild animals, birds and ocean life, and their unique habitats through a diverse and inclusive cast of child ambassadors featured on a range of products and retail partners such as Walmart, Kroger, Smith’s, Target and more.

“Nxt Gen agency is the ideal partner to develop new creative licensing programs across key categories for this marquee property.” says Pat Fordham, the CEO & Founder of Fordham USA. “The Nxt Gen team have a passion for our Little Tracker brand and a vision for new opportunities. We look forward to working together to further expand the Little Tracker brand globally.”

“It is an honor to represent Little Tracker in the world of licensing, merchandising, promotions and retail development. We are seeking meaningful partners across all product categories to further enhance the brand, along with plans to develop an animated series,” explains, Debi Rosenfeld, the chief executive officer at Nxt Gen Brand Marketing.

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