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Garbage Pail Kids Face Off With Madballs

Cloudco Entertainment, owner of the venerable-but-irreverent Madballs brand, and The Topps Company, owner of the renowned-yet-subversive Garbage Pail Kids® brand (“GPK”), have teamed up for a collaboration that playfully pits classic 1980s icons and “co-heavyweights of gross” against one another. The collaboration will feature all-new 1980s inspired artwork from veteran Madballs and GPK illustrators and kick off with a number of consumer goods partners, including trading cards, collector toys, soft lines, collectible augmented reality pins, and more.

As an original “gross out” brand of the 1980s, Topps released its Garbage Pail Kids series of trading cards in 1985, featuring hilariously revolting characters with appropriately irreverent names. Fifteen different card series were produced over the next three years in addition to a Garbage Pail Kids animated series and a full slate of globally-licensed consumer products, with ongoing product lines that continue to the present day. For its part, Madballs launched its irregularly-shaped toy foam balls in 1986, featuring its own proprietary and often-socially-inappropriate characters with ghastly faces, grotesque names, and disruptively funny attitudes to match. Madballs went on to sell tens of millions of toys, inspire a series of animated specials, and launch an extensive consumer products program that included comic books, softlines, video games, collectibles, seasons, and back-to-school products.

For over three decades, Madballs and GPK have both been known as the “grossest of the gross”, co-ruling counterculture with their pun-heavy names and subversive humor, and this collaboration features all-new artwork that pits entire groups of Garbage Pail Kids and Madballs’ characters against one another, as well as individual characters from each brand in fun and tongue-and-cheek one-on-one face-offs. Artwork will remain “authentically 80s” via all-new imagery from long-time veterans of each brand like Jim Groman, who worked on the original Madballs brand launch in the 1980s, and Joe Simko, a fan favorite and master illustrator of Garbage Pail Kids whose GPK artwork has been prominently featured in the brand’s trading cards and packaging.

“Madballs and GPK are of the same era and share tons of irreverent attributes so we love the idea of a fun ‘confrontational collaboration’ that plays off the two brands as competitors,” said Robert Prinzo, Cloudco Entertainment’s Head of Global Licensing.  “Whether it’s Hollywood monsters, horror icons or comic book superheroes, fans always want to see ‘impossible’ match-ups from different universes, so we’re grateful to partner with Topps and deliver the ‘grossest’ possible version of that here.”

Consumer product launch partners include: Topps (trading cards), Megalopolis (two-pack action figures), Mad Engine (apparel and accessories), Chalk Line (jackets), Mishka NYC (streetwear, apparel, accessories, and vinyl Medicom figures), Pinfinity (augmented reality pins), and Super Impulse (collectible toys), with specific mobile app, retail, publishing, and other partnerships to be announced shortly.

“Shared nostalgic roots and over-the-top zaniness make this collab a no-brainer,” said Ira Friedman, Topps’ VP of Global Licensing. “Our respective fan bases as well as pop-culture aficionados everywhere are going to have fun with this outrageous mash-up.”

 

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