Return to the main index of retail sales of licensed preschool merchandise. DefinitionsToy: Plush, action figures, role play, dolls, playsets, board games, infant toys, learning toys, arts and crafts. Apparel, accessories, soft goods: Apparel for infants, boys, and girls; accessories such as purses, backpacks, and hats; infant layette. Publishing: Books (board, bath, story, coloring, etc.), magazines. Paid apps and electronic content: Apps (educational, gaming, interactive e-book apps), interactive learning (e.g., LeapFrog, Vtech), e-books for Nook and Kindle. DVD: DVDs (being replaced by on-demand television technologies such as video-on-demand and DVR viewing). Other: Bedding, wall décor, furniture, shampoo, adhesive bandages, party goods, fruit snacks, juices, etc.
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