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Global Retail Sales of Licensed Preschool Products By Product Category


Return to the main index of retail sales of licensed preschool merchandise.


Toy: Plush, action figures, role play, dolls, playsets, board games, infant toys, learning toys, arts and crafts.

Apparel, accessories, soft goods: Apparel for infants, boys, and girls; accessories such as purses, backpacks, and hats; infant layette.

Publishing: Books (board, bath, story, coloring, etc.), magazines.

Paid apps and electronic content: Apps (educational, gaming, interactive e-book apps), interactive learning (e.g., LeapFrog, Vtech), e-books for Nook and Kindle.

DVD: DVDs (being replaced by on-demand television technologies such as video-on-demand and DVR viewing).

Other: Bedding, wall décor, furniture, shampoo, adhesive bandages, party goods, fruit snacks, juices, etc.

Global Retail Sales of Licensed Preschool Products, by Product Category, 2012–2016
Note: Numbers may not add up exactly due to rounding.
(Figures in millions)
Product CategoryRetail Sales, 2016Retail Sales, 2015Retail Sales, 2014Retail Sales, 2013Retail Sales, 2012
Toy $5,741$5,380$5,099$4,770$4,680
Apparel, accessories, soft goods $2,998$2,810$2,720$2,544$2,496
Publishing $1,212$1,136$1,076$954$936
Paid apps and electronic content $1,212$1,136$1,020$848$520
DVD $765$777$737$742$832
Other $829$717$680$636$936

Share of Global Retail Sales of Licensed Preschool Products, by Product Category, 2011–2016
Note: Numbers may not add up due to rounding.
CategoryShare, 2016Share, 2015Share, 2014Share, 2013Share, 2012Share, 2011
Toy 45.0%45.0%45.0%45.0%45.0%45.0%
Apparel, accessories, soft goods 23.5%23.5%24.0%24.0%24.0%22.0%
Publishing 9.5%9.5%9.5%9.0%9.0%9.0%
Paid apps and electronic content 9.5%9.5%9.0%8.0%5.0%5.0%
DVD 6.0%6.5%6.5%7.0%8.0%9.0%
Other 6.5%6.0%6.0%6.0%9.0%10.0%

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