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Godzilla Lines Up Some Monster Deals

You just can’t keep a good monster down. The scaly, city-stomping colossus is back in action with Japanese studio Toho International with a slew of licensing deals, pegged around the company’s newly series of Godzilla Tales and the upcoming theatrical release of Godzilla vs. Kong.

Toho has previously released … believe it or not … 32 different Godzilla movies, not to mention the four Hollywood productions and uncountable appearances in video games, books, comic books and TV shows. Godzilla vs. Kong will be #33 in the Toho franchise, featuring a rematch of the battle between RKO Pictures/Universal Studios own monster King Kong back in 1962.

Toho International has revealed a slew of new Godzilla brand and licensing partnerships as it prepared to celebrate this year’s Godzilla Day with a wide range of new products spanning gaming, apparel, collectables and more. What is Godzilla Day, you ask? Clearly, you don’t live in Japan!

On Nov. 3, 1954, Godzilla made its first appearance in Toho’s “Godzilla,” a classic monster movie widely regarded as a masterpiece by people who like classic monster movies. The date is officially Godzilla’s birthday, of Godzilla Day, with a Godzilla Festival held in Japan each year to celebrate. In 2019, the festival gathered over 20,000 visitors. Not bad for the birthday of a 66-year-old monster.

The licensing slate arrives just as the firm also begins to drop new weekly episodes of its popular Godzilla Tales, a series that has garnered more than 325,000 views to date.

Godzilla vs Kong is slated for a 2021 release.

“Fans of Godzilla roar louder than any community I know, and we still want to make sure they are able to commemorate their favorite character in exciting new ways,” said Lora Cohn, managing director, Toho International, Inc. “With more people online than ever, now is the perfect opportunity to treat fans to the hilarious ‘Godzilla Tales’ series, while also filling the gap between our major theatrical release next year with ‘Godzilla vs. Kong.’ We are thrilled with the seamless collaboration of our licensees to deliver even more meaningful experiences and products to fans.”

Godzilla Tales dropped as a recent surprise for fans, bringing Godzilla classic monsters to screens in bite-sized formats. The series uses iconic footage from Godzilla films in the archive, all of which is reformatted into a series of episodes designed to ‘capture the fun and adventure Godzilla is known for’. With nearly 20 episodes ranging from spoofs to original themes, these lighthearted shorts are for fans from all walks of life.

New episodes of Godzilla Tales will be dropping weekly on the Nerdist YouTube Channel through to the end of the year.

On top of this, Toho is furthering the Godzilla Day celebrations with the following licensee collaborations:

Mediatonic recently teased its Godzilla crossover to the world, bringing the fan-favorite kaiju to its hit multiplayer game Fall Guys: Ultimate Knockout. Beginning Nov. 3, through a limited time only, fans will have the opportunity to wear the all-new Godzilla skin in the game.

Meawnile, the famous American artist Shag (aka Josh Agle) is combining retro cool with reptile cool through a special limited edition, hand-pulled silkscreen serigraph print in two colorways. This sleekly designed artwork calls back to the classic Showa Era of titles in the Godzilla filmography, with Godzilla in the ‘60s look and style.

Mondo continues its lineup of Godzilla products with new collectibles. Capturing the world of Godzilla in its unique style, Mondo once again delivers one of its most popular collaborations with all new tiki mugs, apparel, and for the first time with the Godzilla brand, a line of vinyl figures and statues portraying Godzilla.

 

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