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Corporate/Trademark

Going Corporate: 2019 Toys/Games Built on a TM

Contact the editor at karina@plainlanguagemedia.com

Lest TLL neglects to honor those corporate trademarks/brands with influence in the toys and games space, here are some of the top highlights amongst those branded offerings we spotted on the floor at New York Toy Fair:

  • The Smithsonian expands its a widening line of STEM toys aimed at older kids from Sakar. The line includes a Mars rover RC as well as figures directly from the museum.
  • Speaking of space, NASA is another pop culture icon for the older kids—its Mars rover Opportunity begins its 16th year on the Red Planet in 2019. The Coop featured stylish accessories for the brand.
  • Also from Sakar, Polaroid boasts an innovative optics line.
  • National Geographic continues to impress with a partnership with Mattel‘s Barbie (her choice of careers keeps growing).
  • John Deere‘s line of licensed tractor toys and RC vehicles had a boosted presence at Tomy; that is, more floor space than usual.
  • Crayola continues to impress with unique licensed offerings, including decomposable planters in a distinctive crayon shape as well as branded gift wrap that grows from EnRoot/Fibre Dust. We also saw crafting and activity kits from Fashion Angels.
  • Cryptozonic was showing off a Pantone-branded matching card game that paired well with Adult Swim‘s Rick & Morty (although any pop culture characters would work).
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