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Gucci and The North Face Go Hiking In Style

You don’t usually equate Gucci with camping, but the luxury brand is going outdoors in a big way this year, partnering with adventure wear company The North Face.

Consumers have headed to the great outdoors in droves this year, thanks to lockdowns and physical distancing measures, so Gucci figured, if you’re going out hiking, you might as well look fabulous doing it!

The luxury brand has teamed up with The North Face on a new collaboration which aims to celebrate the ‘spirit of exploration’, with a collection that launched on Jan. 4.

“This special cross-category of collection for men and women comprises ready-to-wear soft accessories, luggage and shoes, as well as some unexpected pieces linked to the outdoor world of The North Face, such as tents and sleeping bags,” says the joint press release.

The collection includes goose-feather down padded coats, a bomber jacket and a vest, shirts, skirts, dresses and jumpsuits, with designs inspired by original North Face styles from the 1970s.

The range also includes a line of luggage in eight new graphic patterns, designed collaboratively between the two brands. Each pattern features bright colors and a variety of either Gucci signature motifs or different versions of a new combined logo.

The collaboration launched Jan. 4 at Selfridges London, and will expand to Gucci stores in Berlin, Paris, Milan and London starting Jan. 9. It will then launch online at Gucci and The North Face on Jan. 22.

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