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Hasbro is All In on Streaming to Help Drive Sales

Toy and Game Giant Hasbro is following up on the success of its six part Transformers series, The War for Cybertron, with the development of a new Dungeons and Dragons program.

CEO Brian Goldner says Hasbro has other projects in the works as well, including a new live action Power Rangers movie and a CGI animated My Little Pony feature film for release in theatres in September 2021.

Goldner says the success of Transformers both on television and in terms of driving toy sales was ‘transformational’ for the company. He said during the company’s recent Q3 earnings call that the show was a top performer on Netflix and “… drove considerable growth in Transformers’ brands.

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