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Helinox Collab With Pop Superstars BTS

Helinox, a Korean company that first designed many of the portable furniture items we now see at sporting events, concerts, parks and campsites, is dropping its second collaboration with pop supergroup BTS.

So popular that their fans are known as the BTS Army, the Korean boy band has worked with Helinox to release a completely new line of tents, chairs, pop-up table, and other accessories for the outdoors.

“We’re honored to be working with BTS and this collaboration is ultimately about demonstrating that gathering and enjoying the outdoors mean many things to many different people,” said Young Lah, Global CEO of Helinox. “As a brand, we want to give people the ability to fully enjoy the outdoor lifestyle on their terms, and find comfort regardless of whether that’s at a music festival, the beach, a rooftop or urban park, or at a campsite out in the wild.”

The latest BTS x Helinox collection includes a whole new set of Helinox products designed from the Helinox Creative Center and flagship store in Seoul, Korea. In signature purple with embossed design of logos and subtle music and outdoor icons, the range includes the BTS x Helinox 3P Tent, Sunset Chair, Table One, Origami Tote, Beach Towel, Air Foam Headrest, and ID Case.

Spokeswoman Maggie Carrig, of Echos Communications, said the first collection sold out in an hour. “We anticipate this new collection will move just as fast,” she told TLL.

The new BTS x Helinox Collection is available in North America at helinox.com.

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