By Allison Watkinson
TLL Reporter
Hello Einstein Studios has partnered with the Gamisodes entertainment platform to launch interactive episodes for Baby Einstein.
Operating for close to three decades, Baby Einstein is an educational entertainment franchise for infants, toddlers and preschoolers.
The franchise is designed to encourage curiosity, discovery and imagination in young children through a wide variety of multi-media content, products and activities.
“As we look ahead to the 30th anniversary of Baby Einstein, we’re evolving the brand with innovative content and products that continue to nurture curiosity in new and exciting ways,” said Hello Einstein Studios licensing director, Jaime Martin. “Now, through our partnership with Gamisodes, we’re empowering that curiosity in an entirely new way—by making our shows interactive and playable,” added Martin. “This isn’t just an evolution of our brand—it’s a fresh, relevant way to meet the needs of today’s families.”
Through the licensing partnership, Gamisodes will turn Baby Einstein’s existing video content into interactive episodes.
Built for mobile devices and tablets, each playable episode lets children and their parents explore and problem-solve through touch-based gameplay.
The episodes will feature well-known characters from the series such as Cal, Dean and Tinker as they investigate educational experiences like ocean life, learning letters and discovering shapes.
“This is screen time parents can feel good about,” said Gamisodes CEO, Davis Brimer. “Baby Einstein is setting the pace for how legacy and active franchises can modernize and thrive. With Gamisodes, they’re not just entertaining their audiences—they’re leading a movement in the industry by delivering new opportunities for engagement, retention and revenue growth.”
Available through Gamisodes official website and mobile app, the first licensed episode is free to try and a limited-time discount is available to support the collaboration’s debut.
Gamisodes is an interactive entertainment company that offers an interactive media platform that transforms traditional TV shows into playable episodes.
The company helps franchises extend their IP by turning their existing video content into touch-based interactive episodes.
The Baby Einstein brand is a registered trademark and copyright of Baby Einstein, LLC. Einstein is a trademark of The Hebrew University of Jerusalem.