Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Hisense Sponsoring 2022 FIFA World Cup

Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways.

“Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said Jia Shaoqian, the CEO of Hisense Group. “It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand.”

Hisense is joining the roster of ‘Commercial Affiliates’ for the upcoming tournament, and will be involved in a program that will range from on-site engagement opportunities and logo visibility across various platforms to global advertising campaigns. The collaboration, which began in 2017 prior to the FIFA World Cup in Russia, also provides Hisense with an occasion to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform.

“It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market,” said FIFA Secretary General Fatma Samoura. “FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organizations and contribute to the success of what is sure to be an amazing event next year.”

Hisense says the sponsorship decision is based on past history, as the company experienced a pronounced uptick in consumer awareness after the 2018 World Cup in Russia. According to research around the event, the company’s sponsorship of the Russia event boosted awareness of Hisense TV in China by 12% and globally by 6%, with strong performances in the United Kingdom, France, Canada, Russia, Spain and Japan.

Hisense currently has more than 90,000 employees worldwide, with 16 industrial parks and 16 research and development centres, which together comprise a multinational collaborative research and development system. Its business includes multimedia, home appliances, IT intelligent information systems and the modern service industry, while its products have been exported to over 160 countries and regions. According to an independent research and consultancy firm, Hisense remains the world’s fourth-largest TV maker in terms of unit shipments.

The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December 2022.

CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

PHONE

Try Premium Membership

(-000tll-)
()