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I Scream, You Scream, And Now Dogs Scream For Ice Cream

Dogs have always loved ice cream … but unfortunately, ice cream has not always loved dogs.

Thanks to a deal brokered by The Point.1888 between the Battersea animal charity and Britain’s carbon negative ice cream purveyor Jude’s, that’s about to change.

Battersea is a 160-year-old animal charity, among the oldest in the world, that is demonstrating its tireless commitment to the nation’s canines this month with the launch of a canine-safe ice cream range for dogs.

The product line is made using real fruit purees and includes Strawberry and Apple & Banana flavors. Produced by Jude’s, Britain’s first Carbon Negative ice cream and desserts company, the deal will also see 5% of sale proceeds invested back into the charity.

“As a family of dog-lovers we are delighted to launch Ice Cream for Dogs so now the whole family, including the pooch, can enjoy our utterly delicious ice cream,” said Jude’s Managing Director Chow Mezger. “Our family Jack Russell ‘Tinker’ loved being chief taste tester and we’re pleased to say that Ice Cream for Dogs has her full approval!

“Working with Battersea has also been fantastic, and we couldn’t be more proud to support their vital work to help dogs and cats everywhere.”

Battersea is a well-known and strongly supported charity in the UK, with its own licensing program represented by The Point.1888. Sarah Van Kirk, Licensing Manager at Battersea says this latest project was a joy for all to work on. “Battersea is delighted to be working with an innovative and environmentally conscious UK based company like Jude’s,” Van Kirk said. “We’re really excited about this collaboration with royalties from each product going directly towards the care of dogs and cats.”

Pioneering the retail-first approach within the brand licensing industry, The Point.1888 says it creates new products based on the gaps it sees at retail, rather than what it thinks the brand’s target demographic might like. This supports a higher chance of retailer buy-in and a better sales performance.  In 2020, it delivered record-breaking sales using this approach in Iceland for an ice cream range inspired by the iconic sweet brands of its client Barratts.

“We love working with brands with purpose and are thrilled that such an innovative product will be raising funds to help support Battersea’s important work,” said Gabbi Langdorf, Senior International and Brand Manager at The Point.1888. “The timing of the launch couldn’t be better—long may this great weather continue.”

The ice cream range is now available to buy from Ocado.


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