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ICY PARK: The Third Ivy Park Collection with Beyoncé

Pop star and fashion icon Beyoncé has partnered with adidas on their third collection in the ongoing IVY PARK partnership. The latest collection, aptly titled “ICY PARK”, brings the streets to the ski slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression.

Expanding on the partnership’s collaborative mantra, “Where is My Park”, the collection is supported by a multi-media campaign, playfully dubbed “ICY PARK”, which seeks to inspire creativity, individuality, and imagination. The new collaboration features model Hailey Bieber, record label CEO and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman, to celebrate freedom of expression.

<a href= https://news.adidas.com/Tags?tags=Ivy%20Park > IVY PARK </a> 3: Hailey Bieber

Challenging perceptions of traditional performance-focused design and encouraging the wearer to ‘make their park a wonderland’, the ICY PARK collection is refreshingly chill. Select apparel and accessories boast a brand new ICY PARK monogram, while others sport a playful ski tag print.

The “ICY PARK” collection also sees Beyoncé expand her repertoire of footwear silhouettes with five new styles including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers . The collection also introduces the IVY PARK Super Sleek Boot, boasting comfort and an enviable, cool design. Infused with rich textures and reflective details, the footwear offering reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetic perspective.

The third adidas x IVY PARK collection launches on Feb. 19 on www.adidas.com/ivypark and will be available in store and at select retailers globally beginning Feb. 20.

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