By Allison Watkinson
TLL Reporter
IMG and Stellantis have secured a partnership for the Fiat car brand for a limited-edition Fiat 500-inspired boat by Car Off-Shore.
The Car 500 Off-Shore is the latest addition to Fiat’s licensing program developed by the company and its exclusive licensing representative IMG.
Created by Car Off-Shore CEO Antonio Galasso, the Car 500 Off-Shore boat is designed to emulate the appearance, technological features, and functionality of the most recent Fiat 500 car model.
“A real novelty in the Italian and international nautical scene, this product combines all the elements of the Made in Italy that have made our products famous throughout the world: innovation, craftsmanship and taste,” said Italy’s minister of enterprise, Adolfo Urso. “The nautical sector is one of the most dynamic segments of the Italian economy and Italy, with a market share of 50%, continues to be the international reference for the production of yachts and pleasure crafts.”
Launched in September 2022, Car Off-Shore is an Italian start-up company that aims to create and manufacture motorboats inspired by licensed automotive brands.
The Fiat 500 car brand is owned by the Italian automaker Stellantis. Other brands owned by the company include Abarth, Alfa Romeo, Chrysler, Dodge, Jeep, Lancia, and more.
The Car 500 Off-Shore boat is now available for purchase with a limited production run of 500 numbered units.
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