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IMG Expanding Its PepsiCo Partnership

The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients.
IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP, Cheetos, Doritos, Lay’s and Mountain Dew, but has also been expanded to include British snack food brand Walkers.

IMG has seen continuing success growing the sales and the licensing opportunities for PepsiCo’s consumer product lines since it first began working with the company in 2015, with product ranges in apparel, footwear, swimwear, accessories, beauty, giftware and stationery.

IMG Expands With Middle East Acquisition

Skydance Animation Appoints IMG As Global Licensing Agency

LeMans Revs Up Licensing With IMG

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