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Index: Retail Sales of Licensed Preschool Merchandise

 

The preschool market is one of the most stable we track, compared to other property types and product categories. In 2016, licensed retail sales of preschool brand-based, preschool-oriented merchandise grew 6.7% to reach almost $12.8 billion. Although all-ages brands like sports-based properties and Star Wars have made inroads into licensed preschool merchandise, preschool-based brands still made up the bulk of extensions on shelves in 2016.

Please note that all numbers include only products for preschoolers (e.g., older-skewing products for My Little Pony are not included). The data includes only licensed and not in-house-produced merchandise (e.g., merchandise sourced by a Disney division for theme parks or Disney-owned stores is not included; toys tied to Hasbro-owned My Little Pony or Mattel-owned Thomas are not included). Unlike our other data sets, these figures include retail sales for DVDs, apps, and other digital content, if not in-house-produced.

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Contact Jen to get the raw data for all 201 of the preschool properties we tracked in calculating the 2016 data (including retail sales from 2013–2016) in .xslx format.

Overview of Preschool Properties Worldwide

  • Preschool Properties With Some Licensing Activity, by Origin Country, 2016 [geo chart]
  • Preschool Properties With Some Licensing Activity, by Origin Territory, 2016 [pie chart]
  • Preschool Properties With Some Licensing Activity, by Licensor, 2016 [pie chart]
  • Preschool Properties With Some Licensing Activity, by Origin Property Type, 2016 [pie chart]

Global Retail Sales of Licensed Products Based on Preschool Properties

  • Global Retail Sales of Licensed Merchandise Based on Preschool Properties, 2012–2016 [bar chart]
  • Rate of Growth in Sales of Licensed Merchandise Based on Preschool Properties, 2013–2016 [line chart]
  • Share of Preschool Properties Based on Amount of Licensed Retail Sales, 2016 [pie chart]

Global Retail Sales of Licensed Preschool Products By Product Category

  • Definitions
  • Global Retail Sales of Licensed Preschool Products, by Product Category, 2012–2016 [table]
  • Global Retail Sales of Licensed Preschool Products, by Product Category, 2016 [pie chart]
  • Share of Global Retail Sales of Licensed Preschool Products, by Product Category, 2011–2016 [table]
  • Global Retail Sales of Licensed Preschool Products, by Product Category, 2012–2016 [line chart]

Preschool Properties with $100+ Million in Retail Sales of Licensed Merchandise Worldwide

  • Prechool Properties with Licensed Retail Sales of $100+ Million, Worldwide, 2015–2016 [table]
  • Share of $100+ Million Preschool Properties Based on Amount of Licensed Retail Sales, 2016 [pie chart]
  • Share of Licensors Behind $100+ Million Preschool Properties, 2016 [pie chart]

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