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Innovative Graffiti Fashion Line Features Banksy

Art Ask Agency has announced a major launch of its Brandalised licensing program, which it is carrying out in partnership with UK-based licensee Park Agencies.

The Brandalised collection—a twist on the word ‘Vandalized’—features clothing with designs taken literally from the streets, in the form of graffiti art work created by enigmatic artist Banksy. Art Ask says the collection is launching this week with the Polish fashion retailer Medicine, across nearly 1,000 stores in Poland, Russia, Slovakia, Ukraine, Belarus and online.

The collection now has 27 SKUs available, ranging from T-shirts and hoodies, socks and denim jackets to tailored shirts for men and women. The designs are based on the most famous of Banksy’s Graffiti artworks, gathered from the streets of the largest cities across the world. The licensing deal made a lot of sense given Medicine’s focus on art-based products. Medicine clothing is created by Polish designers, and famous artists are often invited to cooperate to create unique, limited collections.

The Medicine fashion buyers say they are extremely excited by the new line, with the company saying, “The “Brandalised Special Collection of Banksy’s Graffiti  is one of our significant collections that perfectly fits into the urban style of Medicine.”

Art work from the launch of Banksy-inspired fashion, on sale this week across a thousand outlets in Europe through the Polish retail giant Medicine.

The license for the art is held by Full Color Black Ltd., who say they are impressed with the new line of clothing based their designs. “We’re really pleased with this new range by Medicine,” said Andrew Gallagher, owner of Full Colour Black Ltd. .”Graffiti is effective on any surface: train carriages, brick walls, latrines and apparel. Young people today have got very few tribes to be part of anymore… which is why street art is where today’s success stories are found. If you really want to make the News, street art is where you need to be. A little rebellion every now and then is a good thing.”

Full Colour Black is in its 13th year of licensing under the Brandalised trademark, with more than 100 of the world’s most famous graffiti art works in their portfolio. FCB is represented in both the EU and the UK by Barcelona-based Art Ask, which says it will be announcing more Brandalised™ product launches in the next few weeks and months.



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