By Allison Watkinson
TLL Reporter
Cartoon Saloon has secured a development deal with game publisher Asmodee to create a new kids’ game based on the Irish Folklore Trilogy.
The upcoming game will include three stories based on Cartoon Saloon’s three Irish Folklore feature films; Wolfwalkers, Song of the Sea, and The Secret of Kells.
The Irish Folklore Trilogy game will be developed as part of Asmodee’s escape game series’ UNLOCK! Kids. The series will be released through Asmodee’s global distribution network with additional details to be announced at a later date.
“We are thrilled to partner with Asmodee to expand the amazing worlds explored in our Irish Folklore Trilogy into a truly immersive gaming experience for kids and families,” said Cartoon Saloon Brand manager, Brian Tyrrell.
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“With broad global awareness and demand from fans for more ways to engage with their favorite stories and characters, we are excited to work with our new partners to create fresh, engaging and immersive experiences,” Tyrrell added. “We’re looking forward to attending Licensing Expo to continue to build the retail offering, and in particular, we are looking to develop new categories, including games, apps, apparel, homewares and more.”
Launched in 2019, Cartoon Saloon Brand Development is responsible for managing the licensing and merchandising activities for the Cartoon Saloon animation studio. The Cartoon Saloon studio is run by Paul Young, Tomm Moore and Nora Twomey.
“As a huge fan of Tomm Moore’s creativity, it is a privilege to collaborate with Cartoon Saloon on these three wonderful award-winning movies,” said Asmodee head, Benoit Forget.
Part of the Embracer Group, Asmodee is an international publisher and distributor of board games, role-playing games, and card games. Asmodee products are currently available in more than fifty countries worldwide.
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